- You don't have to vote tactically. You get a single transferable vote so you can vote for who you actually want first and play tactics second, if you so wish.
- No one is perfect. You probably won't find candidates that tick all of your boxes or will be able meet all of your demands. Which leads me to...
- Politics isn't a bloody premiership football match. Ignore the slanging rhetoric and Labour vs Tories nonsense and pay attention to the facts. These people aren't your friends or your team mates; they are your servants and they are presenting you with their CVs and manifesto and asking to serve you. If you're employing someone, you want someone who's got good experience and evidence to show they'd be awesome at the job; you don't hire a halfwit just because they support Chelsea.
- There is always going to be compromise. You can't make buses half-price AND double the tube service AND double the police officers AND do more bin rounds AND cut carbon emissions in half AND encourage more business AND build more cycle lanes AND resurface the roads AND provide energy benefits AND education benefits etc etc. If a candidate could do everything, cars would be make of magical flying chocolate (which is the key selling point of my own personal bid for Mayor in 2016).
- Remember there are other people in the area besides you. Do you care about them? Maybe you don't, and that's your prerogative, but if you do, then take on board how your vote might affect them, also.
So don't be a silly voter, be an informed voter! Vote for someone whose values match your own! Hooray!