July 22, 2011

A Response from the ASA

A while back I wrote a letter of complaint about an advert from the Tunisian tourist board that made light of the oppressive acts of the regime there to make a pun on their advertising campaign.

I basically argued that it was completely inappropriate to humorously joke about people who were beaten and imprisoned in an attempt to fight for more freedom weeks before this campaign was launched.

The ASA have written to me and decided that, after consideration, they will not intervene. Their letter is published below and I don't think it's unfair and they seem to have acted fairly consistently with their own rules. They say the advert is in 'bad taste' and not '[offensive] against widely accepted moral, social or cultural standards.' which I begrudgingly suppose is true.

Nonetheless, it's still a pretty shitty advert.

Their response:

(See also: this piece from the BBC)

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